Facilitating the consumer journey in a B2B2C environment
February 27, 2023
Joyjet was on mission to build the online store locator and provide visitors with a list of resellers where the product was currently available.
Joyjet developed features that gather all resellers' data to provide potential buyers with the right info on its website and also key metrics to measure the feature's efficiency.
Now KH website visitors can explore products and be redirect to the right resellers without taking the risk that the product is mot more available at the resellers store.
These features help to better value ads spent and strengthen the reseller network with significant results because they facilitate the end-consumer journey.
It also helps to build a better collaboration with resellers focusing on the KH mission to support its network.