250% revenue growth generated in 12 months.
March 1, 2023
1923shop.com is an online store for those who love motor racing, offering them the best clothing and accessories brands in the industry.
Situation
When Thomas acquired 1923shop in 2020, the e-commerce website was experiencing a lot of difficulties despite the car racing lovers' loyalty :
. Traffic declining
. Weak revenue
. Mobile unresponsiveness
. No marketing
Joyjet approach
Joyjet came into the party in December 2021
E-commerce website refoundation
Design a better Customer Journey
Improve user experience and increase conversions
Deliver trustworthy design
Update Tech
Ecommerce Marketing
Enable optimized Data Product feed
Setup advanced e-commerce analytics and Tracking (including Facebook Conversion API)
Leverage Multichannel ads and expand outreach: Facebook, Instagram, and Google Ads
Expand the email base
Design online sales events and promotions
12months key achievement
Extend the email base by +4000
Raise revenue by 250%
Key learnings
- Understanding customer journey is key to structuring acquisition strategy and developing loyalty🤘.
- Think multichannel to promote efficient sales and promotions
- Direct communication to foster loyalty
- A buying decision requires more and more touchpoints: Keep the focus 💪